Microsoft Dynamics 365 is a group of productive applications designed to streamline business processes and improve business and employee productivity. Microsoft Dynamics 365 combines CRM and ERP capabilities which organizations can leverage to meet specific business objectives.

Dynamics 365 CRM integrates applications to streamline customer service, marketing and sales processes while Dynamics 365 Business Central is a business management solution that focus on improving core business by connecting various processes.

If your business goal is to strengthen customer relationships, sales performance and marketing, then Dynamics 365 CRM will be worthwhile. If you intend to strengthen overall business processes with speed, performance and insights, Dynamics 365 Business Central ERP can be the perfect fit.

However, Dynamics 365 CRM and Dynamics 365 Business Central are two separate products that you must purchase individually.

To know more about the Microsoft Dynamics ERP system and CRM, get expert consultation from the Microsoft Gold Partners.

LITS SERVICES is a proven Dynamics 365 Partner with expertise across Dynamics 365 implementation, support and training. With comprehensive knowledge in Dynamics 365, our D365 consultants helps you make a seamless move to right CRM or ERP solution.

We are the leading Microsoft Dynamics 365 partners in UAESaudi Arabia, Oman, Qatar, Bahrain, Jordan, Kenya, Germany, Canada, Pakistan, and India.

Dynamics 365 Business Central ERP and Dynamics 365 CRM

Dynamics 365 CRM

Grow your business

Dynamics 365 CRM can be cloud-based or on-premises based. With Dynamics 365 CRM, you get a solution that suits your business requirements – i.e., to strengthen customer engagement, boost customer retention, and accelerate sales and marketing.

Improve sales and marketing

Dynamics CRM, with event-driven sales process, helps businesses to quality leads, manage and improve sales opportunities, improve sales forecasts and close deals faster. Marketing automation simplifies time-consuming marketing jobs such as email marketing, social media posting, and launching ad campaigns.

Win customers

Automate service processes for better customer engagement experiences. Dynamics 365 CRM delivers intelligent services across channels to improve engagement. intelligent chatbots strengthen high-valued customer interactions. With improved services, agents can deliver personalized engagement, and win more customers effortlessly. Empower your customers and agents with advanced tools for quick resolution.

Dynamics 365 CRM can be effectively integrated with Microsoft 365 and Power Platform to gain insights into business processes and improve collaboration and communication.

Dynamics 365 Business Central

Dynamics 365 Business Central is a powerful business management solution designed for small and medium enterprises to seamlessly manage business processes like sales, finance, service and operations. This business management solution helps organizations to stay on top of the competitive market, adapt and deliver better outcomes.

Grow your business

Dynamics 365 Business Central seamlessly connects your business processes and enables your teams across departments to make better decisions with AI guidance, dashboards, Microsoft Teams and Microsoft 365. The solution helps your business grow using Cloud technologies like machine learning, mixed reality and IoT.

Improve Financial Management

Dynamics 365 Business Central’s financial module helps you streamline your financial tasks and provide visibility into the process. You can efficiently manage cash flow, budgeting, project costing, and boost financial closing and reporting. Connect charts and reports from across sales, accounting and inventory to get insights, and make enhanced financial decisions.

Improve sales and customer service

You can manage the entire sales process from Microsoft Outlook. It allows you to monitor customer interactions and get guidance on selling opportunities, create pricing and discount structures for customers and get access to sales history. All these help you improve sales and deliver a better experience to customers.

Ensure Project Success and Optimize supply chain

Dynamics 365 facilitates seamless project execution, helping you deliver project on-time cost-effectively. With timesheets, reporting and job costing, you can manage projects, as well as increase profitability with project insights. Supply chain module in Dynamics 365 Business Central optimize supply chain with visibility into purchasing, production, warehousing operations and inventory.

Implement the right solution with the right Microsoft Partner

If your focus is on improving customer relationships and sales, Microsoft Dynamics 365 CRM will be the suitable choice.

But the relationship management features of Dynamics 365 Business Central allow you to seamlessly manage sales efforts. It provides insights into customers which helps your team focus on customer interactions and make best sales and marketing decisions at the right time.

LITS SERVICES as your Dynamics 365 Implementation partner

LITS SERVICES is the recognized Microsoft Gold Partner who has experience in transforming enterprises with Microsoft Dynamics 365 ERP or CRM.

As a dedicated Microsoft Dynamics 365 implementation partner, our Dynamics 365 experts plan, design, customize and implement the solution to meet your business goals. The solution can be customized depending on your business requirements. Our D365 consultants provide integration with Microsoft technologies like Microsoft 365, Microsoft Power Platform and other Dynamics 365 apps.

Integration of Dynamics 365 with Microsoft Power Platform allows you to gain insights from your business data, create custom business apps, automate business processes and create intelligent chatbots.

When you have decided to migrate your legacy on-premises solution to cloud-based Microsoft Dynamics 365, get professional guidance from the recognized Microsoft Dynamics 365 CRM or ERP implementation Partners in UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Kenya, Germany, Canada, Pakistan, and India.


  • Dynamics 365 Implementation and support
  • Customization
  • Integration
  • Consulting

Speak with our Dynamics 365 experts today and know how Microsoft Dynamics 365 CRM or ERP will help improve business growth and maximize revenue.