Microsoft Dynamics 365 Customer Data Platform
Know your customers better for a consistent business growth
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What is Microsoft Customer Data Platform?

Microsoft Customer Data Platform is a technology that brings customer data from multiple sources together into a unified view. Unified view will include data from customer touchpoints, social media platforms, transactions, CRM systems, point-of-sale systems, mobile apps, loyalty programs, and more.

CDP (Customer Data Platform) helps you create 360-degree view of each customer. With a complete view of each customer, you can better understand your customers and personalize engagements, enabling you to deliver right engagement to customers at the right time.

Microsoft Dynamics 365 Customer Insights

Dynamics 365 Customer Insights is a Microsoft CDP that pulls data together from your sales, marketing and customer service systems and create a record of each customer.


Get Dynamics 365 Customer Insights from Microsoft Dynamics 365 Experts

LITS SERVICES is a top Microsoft Gold Partner in the UAE. With extensive experience in Dynamics 365 solutions, our consultants can help you make the best use of your customer data with the Microsoft Customer Data Platform. They not only help you improve customer engagement, but also improve marketing, sales, revenue, and productivity.

Microsoft Customer Data Platform Capabilities

Deeper Insights About Customers

  • Complete view of customers combining transactional, demographic and behavioral data
  • AI-powered identity resolution – precisely identify customers from multiple identities
  • Microsoft audience intelligence – disclose unique interests of customers
  • Create richer profiles with customer sentiments and survey responses

Orchestrate Customer Journeys

  • Pre-built AI modelsPredict customer lifetime value and customer churn
  • AI-driven recommendations – Group customers into segments based on shared interests
  • Power BI and Azure Synapse Analytics – generate granular insights

Customer Loyalty

  • Keep customers for life
  • Empower every interaction with up-to-date customer data
  • Microsoft Power Apps – Create custom business apps to add value to customer data

B2B Customer Experience

  • Respect privacy on customer data
  • Support third-party apps
  • Reach on to LinkedIn accounts and right contacts

Dear Customer, Ready to talk about your next project with the best Microsoft Customer Data Platform?

Microsoft Customer Data Platform Benefits

Improve your sales, marketing and customer service

  • Deliver personalized engagements with 360-degree view of each customer
  • Create a positive impression on customers with seamless experience across all touchpoints
  • Target customers based on their interests with relevant marketing messages
  • Create personalized marketing campaigns to elevate marketing ROI
  • Maximize sales opportunities with tailored sales interaction based on customer interests

Artificial intelligence

  • AI helps to create actionable insights to enhance operational efficiency
  • AI accurately identify your customers from across various touchpoints, helping you deliver more personalized messages and interactions
  • Precisely forecast customer lifetime value and predict customer churn rate
  • Improve profitability by creating up-sell and cross-sell opportunities


  • Combining Microsoft Power BI helps you with generating insights through reports and data visualization, enabling you to make informed decisions
  • Integrate Microsoft 365, Azure, and Dynamics 365 apps to extend Dynamics 365 customer insights capabilities, helping broaden opportunities
  • Allows customization to meet the unique business needs

Reliable Platform

  • CDP respects customer data privacy, helping to win customer’s loyalty
  • Seamlessly connect with third-party apps, so can pull more data and expand capabilities

Dynamics 365 Customer Insights Pricing

The Dynamics 365 customer data platform offers a variety of pricing options for organizations, and you can choose the plan that best suits your needs. Its offerings includes Dynamics 365 Customer Insights, Dynamics 365 Customer Insights add-on for B2C profiles and Dynamics 365 Customer Insights add-on for B2B accounts

  • Dynamics 365 Customer Insights costs $1,500 per tenant per month
  • Dynamics 365 Customer Insights add-on for B2C profiles costs $1,000 per tenant per month
  • Dynamics 365 Customer Insights add-on for B2B accounts costs $1,000 per tenant per month


Our Dynamics 365 consultants have deep expertise in the design, planning and implementation of a range of D365 products, including the Customer Data Platform. They work together with you to understand your business, provide guidance, pick an appropriate CDP licensing plan, and move ahead with the design and implementation phase

Our experienced D365 consultants will help you with;

  • Consultation
  • Customization
  • Dedicated support
  • Integration
  • Training

Team up with the experienced and trusted Microsoft Customer Data Platform or Dynamics 365 Customer Insights partner in the UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Jordan, Kenya, Germany, Canada, Pakistan and India.



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