360-Degree Customer View: Benefits and Business Growth

  • Having a comprehensive information about customers is crucial for effective business marketing, sales, and customer service


  • A 360-degree view of customers helps you get insights into customer’s preferences, behavior, and needs, allowing you to personalize experiences, improve customer satisfaction, and increase loyalty


  • Improve marketing and sales performance, increase customer loyalty and satisfaction and maximize revenue growth using Microsoft Customer Data Platform

What is 360-degree view of customers?


360-degree customer view is a comprehensive collection of customer data, including contact details, purchasing history, and interactions across all touchpoints.

The more information you have about your customers, the better you can target them. In some cases, the knowledge you gain from customer data may not be sufficient to serve your purpose.

With customer data platform like Microsoft Dynamics 365 Customer Insights, you can grab more information about your customers from customer data. Knowing your customers needs and preferences, you can target them precisely, elevate customer experiences and improve business sales.

Microsoft Customer Data Platform (Dynamics 365 Customer Insights)


Microsoft Customer Data Platform (CDP) is a software that combines customer data from various data sources such as websites, mobile apps, social media, email, and other channels, and creates a unified customer profile.

It uses advanced analytics and machine learning algorithms to gain insights from customer data and enable you to make data-driven decisions. The goal of a CDP is to help businesses understand their customers better and provide personalized experiences across all touchpoints.

Implement Customer Data Platform with the help of a Microsoft partner.


LITS SERVICES is a certified Microsoft Gold partner with expertise in implementing Microsoft Customer Data Platform. Our teams help you leverage the data platform to precisely target customers and make data-driven decisions. They also provide integration of D365 Customer Insights with your existing Dynamics 365 application, to drive sales and boost employee efficiency.


Let’s examine some of the advantages of having a 360-degree view of your customers for your business.


Predictive analytics


Having a complete view of your customers includes information about their previous actions, which can help predict their next moves. With a 360-degree customer view, you can gain insights into the future needs of your customers.

Predictive analytics feature can help increase customer lifetime value (CLV), reduce customer churn, and identify cross-sell and up-sell opportunities. It also enables you to anticipate how customers are likely to respond to future product or service offerings. All of these benefits can help you develop a plan or strategy to elicit positive responses from your customers.

In addition, with full understanding of a customer’s purchasing history and interactions with your brand, you can effectively forecast their needs and provide personalized shopping experiences throughout their engagement with your brand.

Improved personalization


In today’s market, customers expect personalized experiences when making purchases both online and offline. Fortunately, a 360-degree customer view provides insights that enable you to deliver these experiences.

By accessing a customer’s previous purchase history and browsing habits, you can provide suitable product recommendations and experiences. This makes it easier to engage with customers in a meaningful way and build strong relationships, which in turn improves trust and attracts new customers.

Enhanced customer experiences


A 360-degree customer view allows you to understand your customers’ behavior and preferences across all touchpoints and channels. With this information, you can tailor your messaging, promotions, and overall customer experience to meet their expectations and needs, helping you increase sales and revenue.

Improve sales, marketing, and service


Unified customer profile which contains information about each customer is accessible to various departments such as sales, marketing, and customer service. Relevant data can be accessed and shared among departments, helping you make the customer journey seamless.

With unified data, sales and marketing teams can align and create effective campaigns to target customers, improving revenue and customer retention.

Microsoft CDP (Dynamics 365 Customer Insights), provides a solution for businesses seeking a comprehensive view of their customers.


Microsoft customer data platform unifies transactional data, behavioral data and demographic data from all your online offline channels and other sources, and creates a 360-degree view of each customer.

Marketing, sales, and customer service departments can access the data from CDP for a range of functions such as marketing campaigns, to recommend next best action, resolve customer cases efficiently, reduce customer churns, customer journey optimization, and product recommendations.

To know more about Microsoft CDP, get expert consultation from LITS SERVICES. Our team of professionals ensures that the Microsoft CDP platform helps you meet your business requirements by providing deep insights from your customer data.

LITS SERVICES is the leading Dynamics 365 partner in UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Kenya, Germany, Canada, Pakistan, and India.