In an environment where marketing plays a significant role, organizations need robust marketing automation technology to achieve optimal marketing performance.

Innovative marketing technology helps organizations to effectively target and engage audiences, analyze data for insights, and plan strategies in real time to drive personalized marketing campaigns and business growth.

Microsoft Dynamics 365 Marketing is such a solution that enables your marketing team to deliver exceptional experiences to customers and helps create more opportunities and maximize business revenue.

Microsoft Dynamics 365 Marketing

Dynamics 365 Marketing is a marketing app under the Microsoft Dynamics 365 family. The application provides all the tools organizations need to carry out successful marketing campaigns across offline and online channels. The app comes with high-end email templates that can be used to target customers with personalized content.

Dynamics 365 Marketing uses the Common Data Model to store and share data with other Dynamics 365 apps. This means that your data is coordinated and up to date, so your sales, customer service and marketing teams can collaborate more effectively.

Dynamics 365 is always powered by new features that help organizations to expand and explore new opportunities in sales. The new features in D365 Marketing app allow you to engage customers in real-time, earn customer loyalty, personalize customer experiences, and drive growth. The app can be accessed via mobiles, tablets, and PC’s.

What can you achieve with Dynamics 365 Marketing?

Orchestrate customer journey in real-time

You need to understand the customer’s journey before you plan to create campaigns and generate leads. Creating a customer journey provides you with a clear idea of how a customer goes around your business to learn more about your service and products.

Using AI-Powered customer journey designer, users can create many workflows they want. Each stage in the workflows can be automated and then take actions related to their journeys.

Trigger customer journeys based on events

You can leverage customer journey orchestration capability in Dynamics 365 Marketing to deliver end-to-end experience for your customers. You can create event-based customer journeys to respond to customer actions during their journey in real-time. The journeys can be triggered based on customer’s interactions such as walking into a physical store, connecting to Wi-Fi and more.

The ability to react to customer actions in real-time helps you respond to customers quickly and convert their interests into a sale. This also helps you strengthen relationships with personalization at every touchpoint across digital and physical channels. This encourages potential customers to turn to your brand.

Earn customer trust

With customer journey orchestration capability, users will get a comprehensive view of each customer. Agents can make the most of a customer’s time and can strengthen engagement with proper understanding. You can take advantage of Dynamics 365 Customer Insights to unify customer data and identify high-valued customers. With insights into customer information your marketing team can target the right customers and refine their customer journeys. This helps you win customer trust and loyalty.

Quickly create personalized emails using email editor

With the new email editor in Dynamics 365 Marketing, you can create personalized emails. With AI-based recommendations for content, you can be sure to send the right message. The email editor makes it easy to select the best image, video, or document using AI (Artificial Intelligence) making it easy to create personalized email with right content.

Enhance marketing efficiency

Dynamics 365 Marketing helps you improve marketing performance and business growth. Automation capability in Dynamics 365 marketing automates routine tasks and allows teams to focus on other important activities. With advanced analytics, you can better understand customer demands, forecast sales, and make informed decisions. Integration of Office 365, Microsoft Power Platform and other tools helps you streamline business processes and improve work productivity.

The new feature in Dynamics 365 Marketing helps you engage customers in real-time, personalize customer experiences, and win their loyalty faster. Integration of Microsoft Teams enables seamless communication and collaboration among team members. Dynamics 365 Customer Insights integration helps you engage customers in a more personalized manner.

D365 Marketing highlights

• Collaborate across departments, people, and applications to develop powerful marketing campaigns using Microsoft Teams chat
• Personalize emails using predefined text to improve marketing effectiveness
• Connect D365 Marketing app with Dynamics 365 Customer Insights for deeper information and enhanced marketing campaign effectiveness
• Engage customers in real-time through the right channels and content. Create customer journeys based on data without developing code.
• Use channel analytics dashboard to measure the effectiveness of marketing campaigns
• Take right action using AI-driven recommendations for content, channels, analytics, and customer segmentation
• Generate personalized messages with the right content for each user using AI.
• Use real-time dashboards to track business performance and make meaningful decisions
• Quickly create customer segments for contacts using segment builder and natural language

To improve marketing performance, partner with experienced Microsoft Dynamics 365 partners.

As a Microsoft Dynamics 365 implementation Partner in the UAE, LITS SERVICES enable organizations to become successful by exploring the capabilities of Dynamics 365 Marketing.

This solution, with the latest AI features, empowers you to enhance marketing efforts through both inbound and outbound tactics. Our D365 Marketing consultants offer expert guidance, seamless integration, and tailored customization to drive successful marketing outcomes and enable informed decision-making.

We offer Dynamics 365 solutions to organizations in a range of countries, including Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Jordan, Kenya, Germany, Canada, Pakistan, and India.