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Lead generation is important for organizations to stay competitive in the market. Why is it important for business? Because without leads, organizations will struggle to develop sales and create a customer base.  It will be difficult to stay relevant in any competitive market, no matter how good your products and services are. Fortunately, solutions like Microsoft Dynamics 365 Marketing can help you generate leads and accelerate business growth.

What is lead generation?

Lead generation is a series of actions to attract prospects into your business and nurturing with the goal of converting them into customers. An efficient and effective lead generation strategy helps your sales team to succeed. Your sales teams can build a sales pipeline with right leads and increase the sales bottom line. There are many ways to generate leads – via blog posts, live events, online content and more.

The idea of lead generation focuses on identifying pre-qualified buyers and attracting them into your sales pipeline. This helps your sales team close sales deals more quickly. When you intend to increase sales leads with the right lead generation software, Microsoft Dynamics 365 Marketing is the solution.

Dynamics 365 Marketing helps you identify potential customers, nurture leads, create marketing campaigns and content, personalize the customer journey. Deploy Dynamics 365 Marketing with the help of Microsoft Gold Partners.

LITS SERVICES has years of expertise in providing Dynamics 365 Implementation in the UAE, Saudi Arabia, Qatar, Oman, Kuwait, Kenya, Canada etc. As a reliable and experienced Microsoft Gold Partner in the UAE, we have transformed multiple organizations using Microsoft Dynamics 365 Marketing. Besides implementation, we are committed to providing superior support, integration and training. We are also the leading Dynamics 365 implementation partners in Saudi Arabia, Qatar, Oman, Bahrain, Kenya, Pakistan, India, Kenya and Canada.

Go deep into lead generation

There are many ways to generate leads. You can leverage online and traditional channels to generate leads. Microsoft Dynamics 365 Marketing allows your marketing team to reach more prospects and help you identify the leads that are likely to become customers. Lead generation solution frees up the time of your sales team and allows them to focus on productive things that matter to your business.

Lead generation often goes through the following steps

  • Finding the prospects: Identifying the potential customers is the first step
  • Foster leads: Start creating trusted connections with the generated leads and make them comfortable with what you have to offer.
  • Lead qualification: Here determines whether the lead is ready to buy your product or service. If the lead is ready to move forward, the lead is then handed by the sales team.

Why is lead generation important?

Lead generation brings more benefits to your business:

  • Your lead generation efforts reach more audience and engage potential customers who are most likely to become customers.
  • Fostering leads helps to improve the brand trust, making them ready to take the next step.
  • Lead generation speeds up the sales processes. It provides sales team a list of interested buyers, they have to focus only on them.
  • Lead generation keeps your sales pipeline with pre-qualified leads, helping you precisely forecast sales.

There are various ways to connect with potential customers and generate leads. Microsoft Dynamics 365 Marketing supports inbound marketing and outbound marketing. It is better to have an understanding about these lead generation strategies.

Inbound marketing focuses on attracting and engaging customers via a range of modern marketing approaches such as social media marketing, content marketing, search engine optimization and other techniques.

Content marketing includes creation of blog posts, videos, infographics, and e-books. Social media marketing utilizes social media platforms such as Facebook, Twitter, and LinkedIn for posting content to keep your customers engaged.

Outbound marketing focuses on promoting products through advertising, telemarketing, promotions, and sales. Examples of outbound marketing include advertising on TV, web, or on the radio. Telemarketing reaches out to large audiences with focus on to engage and inspire the audience. The problem with outbound marketing in the digital era is that people skip advertising messages and wind forward rapidly. As a result, companies mostly pay more attention to inbound marketing than outbound marketing.

Why Microsoft Dynamics 365 Marketing?

Microsoft Dynamics 365 Marketing helps you streamline your marketing processes. It helps you generate more leads with effective marketing campaigns and content. Moreover, it also automates day-to-day marketing processes helping your team to focus on other important tasks. As a lead generation solution, it enables your team to create and manage marketing campaigns with ease.

It widens your brand reach by connecting potential customers through email, web or via online events. To boost lead generation, it supports LinkedIn Sale Navigator integration, SMS integration         and other channel integrations.

The solution helps you target prospects more effectively and help you build lasting relationships with customers through personalized experiences. You can get real-time visibility into your marketing campaigns, track and manage sales leads across the sales pipeline.

Dynamics 365 consultants at LITS SERVICES help you with Dynamics 365 Marketing Implementation, integration, customization, support, and training. To generate more leads with the advanced marketing solution, get the comprehensive support from Microsoft Dynamics 365 Implementation partner in UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Jordan, Pakistan, India, Kenya and Canada.