Today, customer experience is more important to organizations than ever. They can no longer be uncaring to customers while shopping online or offline in the digital world.
In an era where organizations globally are trying to improve customer experience, most European businesses have to move closer to reality. Customer experience is the deciding factor that impacts a business’s bottom line, including revenue.
On the journey to better connecting with their employees, organizations in Europe must take a proactive customer-centric approach with innovative customer relationship management software.
Customers want frictionless shopping experience across channels. Modern CRM systems provide better experience by listening to customer needs and addressing their concerns.
Microsoft CRM solutions improve customer experience with advances in technology such as AI (artificial intelligence). AI-powered Microsoft CRM helps your organization accelerate business transformation, innovation, and efficiency.
- AI turns CRM systems into a unified system, helping you improve team collaboration and data sharing.
- Provide AI-powered natural analysis enable users to converse using natural language and get insights needed to make decisions and identify new opportunities
- AI helps you get a comprehensive picture of each customer to elevate customer experiences.
- AI-powered chatbots and automation improve productivity and free employees to focus on other strategic tasks that maximize business value.
Customers who have a seamless shopping experience are more likely to purchase and visit again for more products. Studies say that AI in CRM gives organizations the edge in terms of increased profitability and productivity.
Microsoft leads in AI innovation, and they are effectively integrating it into their business applications, including Dynamics 365 CRM, to improve customer experience and efficiency.
It is no surprise that Microsoft CRM is a top choice for companies in Europe with features tailored to them.
Here’s how AI in CRM can make an impact in improving customer experiences
Enable exceptional customer service experience
AI-powered chatbots allow businesses to answer customer queries and resolve problems quickly, eliminating the need for customers to wait in long queues. This improves customer experiences, satisfaction and helps retain customers.
AI-powered chatbots equipped with relevant information can be deployed across websites, email, social messaging apps, and other touchpoints. These chatbots can handle large volumes of customer queries and provide quick resolutions.
AI helps you understand customer behavior and deliver exceptional experiences
CRM brings your customer data together in one centralized platform. AI uses data to identify customer behavior, trends, and preferences. Using insights about customers, service teams can anticipate customer needs and provide services accordingly.
They can use information about customers to provide the best possible experience and make informed decisions in handling customers.
Analyze Customer Data
Microsoft AI enables users to analyze both structured and unstructured data, helping them identify customer churn rates and provide immediate attention through personalized service.
The analytics feature allows users to analyze large volumes of customer interactions, including sentiments, helping service teams deliver personalized experiences according to customer needs.
Using sentiment analysis provides insights into customer feedback, helping you understand how customers feel about their experience with your products or services.
Grab information from customer interactions
Using AI, organizations can collect information from customer interactions with service agents. NLU (Natural Language Understanding), an AI feature, helps users understand what customers are saying in their natural language.
This makes it easy for agents to identify the issues customers face with your products or services, or if there are other concerns that are causing frustration.
Depending on this information, customer service, sales, and marketing teams can personalize their sales, service, and marketing strategies to enhance customer experiences.
Recommending actions for customer service agents
AI guides service agents to take the next best action with AI-powered suggestions, which helps teams quickly provide solutions and increase productivity.
The recommendation feature, which is based on previous customer interaction history, suggests the best actions for service agents during customer interactions. This aids in efficiently resolving issues customers face with your brand.
Present customers with attractive offers
AI in CRM empowers teams to present special offers by analyzing previous purchase transactions, which helps increase cross-sell and up-sell opportunities. AI can also use real-time data to suggest product offers, promotions, and discounts.
Supercharge customer experience with Microsoft Dynamics 365 CRM and LITS SERVICES
Enhancing customer experience must be the priority for your organization in Europe. By enabling omnichannel service across online and offline channels, you can enhance customer experience and increase business bottom line.
To implement Dynamics 365 CRM, connect with LITS SERVICES, the leading Microsoft Dynamics 365 Partner in Europe who can successfully deploy the right customer relationship management system.
When you partner with LITS SERVICES, their Dynamics 365 Consultants execute the whole phase of D365 implementation in line with your business needs.
At LITS SERVICES, we adhere to a proactive approach in line with Microsoft’s recommended standards while deploying Dynamics 365 CRM in Germany.
Our Dynamics CRM experts with a deeper understanding of German market easily customize the solution according to your business.
Leveraging our extensive experience in Dynamics 365 implementation across various industries globally, we ensure proper configuration, customization, integration, and deployment for your business benefits.
FAQs:
How does AI in Microsoft CRM Improve customer experience?
AI provides complete view of each customer, gathered from customer interactions, enabling teams to deliver personalized services as per their needs. AI-powered chatbots can quickly resolve customer queries, and AI analytics can provide insights into customer behavior and interests, allowing for more targeted and effective engagement.
What are the benefits of using AI chatbots?
AI-powered chatbots can handle large volumes of customer queries, providing quick resolutions and eliminating wait times. This improves customer satisfaction and frees up employee time to focus on more strategic tasks. Chatbots can be used across websites, emails, and social media, ensuring reliable customer support 24/7.
How can AI in Microsoft CRM assist service agents in resolving customer issues?
AI can guide service agents by providing recommendations for the next best actions. This helps agents quickly attend and resolve issues promptly. AI can also analyze customer interactions, including sentiments, helping companies in the Europe to elevate customer experience.