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Businesses need to adopt the best marketing strategies to be visible in the market. The two important marketing concepts that are relevant are outbound marketing and inbound marketing. Although the approach of the two marketing strategies is different, it focuses on attracting more customers to your business and making your business more visible.

Using Microsoft Dynamics 365 Marketing, you can take advantage of both the inbound and outbound marketing to achieve your marketing goals. Before we go further, understand what is meant by inbound and outbound marketing.

Inbound Marketing: Inbound marketing utilizes digital mediums to attract customers to your brand. As today’s customers are more inclined to digital, they love to search and buy products online. They start by searching for products, or content to fulfill their need or solve a problem. The marketing content should be that, it spread awareness about your brand, so, customers who are interested in your products or services may go to your website or blog or app for product information and make a purchase.

There are many ways to do inbound marketing, i.e., spreading awareness about your products or services by delivering informative content via social media posts, blogs, webinars, reports, whatsapp and other instant messaging apps etc. By offering engaging content, inbound marketing helps to build deeper connection with customers.

Inbound marketing covers a variety of channels, techniques and content to attract, and engage prospects and customers. It includes landing pages, forms, content marketing, social media, and more.  With this marketing, you are letting your customers decide when and how to connect with your products or services, helping you deepen engagement and long-lasting relationships.

Once you are convinced with the benefits inbound marketing offers, you can determine if it suits your business.

Outbound Marketing: Outbound marketing is different from inbound marketing. Outbound marketing uses traditional channels to market products. It sends a message to large group of people in the hope of converting it into a sale. Outbound marketing is often associated with traditional marketing such as direct mail, radio, events, newsletters, billboards and so.

It also includes advanced in-person event and webinar event planning features. These features allow you to stay in touch with your event attendees to drive awareness of brand and engagement. In Microsoft Dynamics 365 Marketing, you can leverage many ways to grab the leads by sending newsletters and emails, forms, and landing pages. Once leads are identified, you can grade leads and then send it to the sales team.

Which technology solution is best suited to achieve your marketing goals?

When it comes to suitable technology that gives a boost to your marketing efforts, it is Microsoft Dynamics 365 Marketing. The solution presents many ways which your marketing team can utilize to achieve your specific goals.

They can design marketing emails and landing pages using simple drag and drop, manage leads, organize, and manage events, engage with customers across online channels, analyze results to gain deep information and more. If you plan to drive your marketing with Dynamics 365 Marketing, consult with a Microsoft Partner. As a Dynamics 365 Implementation partner, LITS SERVICES has deep expertise in transforming enterprises with Microsoft Dynamics 365 solutions with implementation, customization, integration, support, and training.

Microsoft Dynamics 365 Marketing is an exceptional marketing automation solution that helps enterprises achieve their marketing goals through real-time marketing and outbound marketing.

Real-time marketing allows you to take real-time actions based on customer interaction across in-person touch points, social media channels and others. It is all about delivering relevant and personalized messages in real-time on social media channels by listening to your customer’s needs. This type of marketing improves customer satisfaction and prompts them to buy your products in future as well.

You can easily create customer segments, i.e., dividing your customers into groups based on certain criteria like age, occupation, country, interests etc. This helps you easily target a specific group of people to attract to your business.

Generate more leads by sending periodic newsletters, emails, and personalized notifications. After qualifying the leads, it can be passed to the respective salesperson to follow up and convert into customers.

D365 marketing leverages artificial intelligence capabilities (AI) to delight customers with personalized messages, create engaging marketing content, analyze activities to improve marketing effectiveness, improve targeting, and to visualize customer interactions.

Other highlights of D365 Marketing are that it brings your customer data together in a single platform where users can access data and share with other users across departments, all these in a highly secure way.

The application can be easily customized to expand the capability based on your business requirements. it supports product level, department level and company level marketing campaigns to develop your brand consistency.

Being an experienced player in the industry, our Dynamics 365 experts at LITS SERVICES, go deep through your marketing needs and provide consultation on how to harness various marketing capabilities in Dynamics 365 Marketing.

As a stalwart in Microsoft Dynamics 365 Solutions, we enable end-to-end transformation in your marketing vertical with deep industry knowledge and product knowledge. Get professional guidance from Microsoft Dynamics 365 Implementation Partners in UAE, Saudi Arabia, Qatar, Oman, Bahrain, Jordan, Pakistan, India, Kenya, Germany, and Canada.