Enterprises globally are highly enthusiastic about digital transformation, investing in digital technology platforms with the goal of driving business growth.
A study found that despite increased technology investments, many companies experienced limited productivity gains. This is because they selected digital platforms that were not aligned with their business needs, and this became a hindrance in their digital transformation journey. It is crucial for enterprises to make the right digital solution choice to stay competitive in the rapidly evolving digital landscape.
What leads to the failure of companies in their digital adoption efforts?
Lack of analytics proficiency
This is a data-driven era, where digital adoption enables companies to increase revenue through data-driven insights generated from their data.
However, if the digital solution lacks the analytical skills necessary to extract valuable insights from the company’s data, it can hinder growth and expansion. To succeed in the digital space, it is crucial to cultivate a data-driven culture.
To overcome this challenge, companies can take the following steps:
- Identify the analytics capabilities that are essential for their business to reap the benefits.
- Familiarize themselves with advanced analytics capabilities such as AI and machine learning.
- Consider deploying a solution that has the necessary analytics capabilities to achieve their goals.
Resistance to change.
Digital transformation brings about inevitable changes within organizations, but not all employees may embrace these changes. According to Forbes, a significant percentage of change initiatives fail due to employee resistance, hindering the progress of digital transformation efforts.
To overcome this challenge:
- Effective communication with employees is key. If a change is only communicated to a particular group, the other group that was not informed may object.
- Personalized training is crucial in helping employees adapt to the change and improving their productivity. This training helps employees understand and adopt the changes effectively.
Outdated technology platform
One potential obstacle in adopting digital solutions is the rapid pace of technological advancements and changing digital standards. Often, enterprises focus on short-term solutions rather than long-term benefits.
To ensure a successful digital transformation, it is important to choose a solution that offers long-term advantages and is in line with the technology already in place within the enterprise. The solution should drive innovation, growth, and productivity in the long run.
By understanding the challenges involved in digital adoption, organizations can make informed decisions about the technology solutions they should choose to achieve their digital transformation goals.
Which technology is ideal for digital transformation?
Microsoft Dynamics 365 as a Catalyst for Digital Transformation
Microsoft Dynamics 365 is a powerful solution that can drive your digital transformation efforts forward. Its comprehensive suite of applications is designed to help organizations keep up with changing customer and market demands and stay ahead of the curve in the face of global challenges.
For enterprises seeking a solution to meet their long-term goals and drive their digital transformation journey, choosing Dynamics 365 Marketing is a smart choice.
When considering adopting a Dynamics 365 application for your business, it is wise to seek guidance from experienced Microsoft Gold partners who can provide in-depth knowledge and insights about the solution. This will help you make an informed decision and ensure that Dynamics 365 aligns with your business objectives and needs.
How do you buy and use Microsoft Dynamics 365?
Get expert consultation from Microsoft Gold Partners.
LITS SERVICES is a valued Microsoft Dynamics 365 Partner, as well as a Microsoft Gold Partner that provides technology guidance, facilitate design, as well as provide Dynamics 365 implementation and other Microsoft technologies.
They can help you leverage the power of right D365 solution to scale your business and sales growth. Their experienced D365 consultants help you choose and deploy the right Dynamics 365 plan with customization and integration depending on your business requirements.
What makes Microsoft Dynamics 365 an ideal digital solution for your business?
Powerful Analytics: D365 provides robust data analytics capabilities, allowing you to gain valuable insights into your business and customers. With the integration of Microsoft AI, it empowers users to make informed decisions by transforming data into actionable insights. Additionally, you can enhance these analytics capabilities even further by integrating Microsoft Power BI with your Dynamics 365 application.
Unified Data Management: Dynamics 365 offers centralized data management, allowing multiple departments to access and share relevant data, breaking down data silos and reducing redundant data. This helps to improve the customer experience, sales and more by providing effective utilization of data.
Power of artificial intelligence: Dynamics 365 harnesses the power of AI to anticipate customer needs, deliver personalized experiences, uncover new sales opportunities, guide sales teams to take the best actions, improve sales through guided selling, and provide insightful business analysis through data analysis.
Automation: Automation in Dynamics 365 improves efficiency by automating repetitive tasks. By creating automated workflows, you can streamline processes such as sending emails, triggering SMS notifications, and other tasks within the platform. The automation capabilities can be further enhanced through integration with Power Automate.
Integration: Dynamics 365 can be well integrated with other Microsoft solutions like Microsoft 365, Microsoft Power Platform, and other third-party applications. Through integration, you can improve business communication and collaboration, create custom business apps, automate processes, gain insights from data, and create intelligent chatbots.
Reports: Reports in Dynamics 365 provide valuable insights into various aspects of your business. With the built-in reports, you can track financial performance, sales, purchasing, inventory, project planning, and more. The D365 Dashboards feature allows you to view these reports in a visual format, making it easier to understand and use the data to inform business decisions and drive growth.
Why digital transformation essential for your business in 2023?
Digital transformation has become increasingly essential in recent years and is expected to play an even more critical role in 2023 and beyond for several reasons:
Customer Expectations: Customers are increasingly expecting a seamless and personalized digital experience. They expect companies to have an online presence and provide them with the ability to interact, purchase, and receive support through digital channels.
Competition: Companies that fail to embrace digital transformation risk losing market share to competitors who are more technologically advanced. The competitive landscape is constantly evolving, and companies that are not keeping pace risk being left behind.
Efficiency and Cost Savings: Digital technologies can help companies streamline processes, reduce operational costs, and improve efficiency. Automation of manual tasks, for example, can help companies save time and reduce the risk of human error.
Data-Driven Decision Making: The growth of data and the rise of artificial intelligence have made it possible for companies to make more informed decisions based on real-time data. Companies that can harness this data and use it to inform their decision-making are at a significant advantage.
Remote Work and Virtual Collaboration: The COVID-19 pandemic has accelerated the trend towards remote work, and digital technologies have made it possible for people to work together from anywhere in the world. Companies that are able to embrace this new way of working are better positioned to attract top talent and respond quickly to changing market conditions.
Digital transformation is essential in 2023 and beyond as it can help companies stay competitive, improve customer experience, and drive business growth.
Accelerate your business growth to new heights with the top Dynamics 365 partners in the UAE, Saudi Arabia, Qatar, Oman, Bahrain, Jordan, Kenya, Canada, Germany, Pakistan, and India.
As the foremost Microsoft Dynamics 365 partner, LITS SERVICES has a proven track record in transforming enterprises using Dynamics 365 solutions and other Microsoft technologies.
Our Dynamics 365 Consultants implement solutions with the necessary customization and additions to guarantee your success in a competitive business environment. With our solutions, you can emerge successfully in the market.
Get in touch with us to learn more about Microsoft Dynamics 365 and Microsoft Power Platform.