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In the complex business environment, it is imperative for enterprises to win new customers and retain the old ones. To achieve this, insights into customer’s needs are primary. You need an advanced customer data platform to gather data and provide a deeper understanding of customers. Microsoft Dynamics 365 Customer Insights is a CDP (Customer data platform) that can help you earn new customers and maintain a higher retention rate. Dynamics 365 Customer Insights is available as part of subscription service.

Microsoft Dynamics 365 Customer Insights

This Microsoft Customer Data Platform provides insights into who your customers are and how they engage with your brand. It combines data – transactional data, behavior data and demographic data – from various data sources and provides a complete view of each customer.

Data sources can include your CRM system, social media management software, marketing automation solution, web analytics tool, email, and so. Dynamics 365 Customer Insights brings together data from these sources under a single platform. With insights about customers and business, sales teams can drive sales, marketing teams can speed up their activities  and improve business growth.

If you want to take advantage of Dynamics 365 Customer Insights along with your Dynamics 365 CRM, consult with experienced Microsoft Partners. LITS SERVICES is a Microsoft Gold Partner with years of experience in the area of Microsoft Dynamics Solution implementation, consultation, integration, support and training.

With industry experience, their professionals know what your business needs to improve customer  experience. And with the requirements, they help you implement a right customer service solution with CDP that best suits your needs. LITS SERVICES is a leading Microsoft Dynamics 365 partner in UAE, Saudi Arabia, Oman, Qatar, Bahrain, Kenya, Pakistan, and India.

How Dynamics 365 Customer Insights helps you achieve your goals?

Microsoft CDP (Dynamics 365 Customer Insights) grabs data from multiple marketing channels and interprets the data with the help of ML (machine learning) and artificial intelligence. This helps you get a complete view of your customers that can be better utilized to target them based on their needs and trends.

Marketing, Sales, and service teams can access the platform and use insights about customers to improve relationships. Create personalized marketing campaigns and content relevant to each customer and engage personally, helping to build up customer satisfaction and retention rate. Not only does it help to boost sales and marketing efforts but it can also drive business growth and revenue.

Dynamics 365 Customer Insights capabilities that helps you with customer retention

Audience insights capability in Dynamics 365 Customer Insights allows you to better understand your customers by connecting customer data from various sources and creating a single view.

It brings together multiple features of customers from various marketing touch points using AI-powered identity resolution. This helps you to precisely identify who your customers are.

Microsoft audience intelligence enriches each customer profile to reveal distinct interests and preferences of customers. Your sales, marketing and customer service teams can use this information to personalize engagement across channels and win more customers.            

Your teams can use the latest data in Microsoft 365 and apps like Dynamics 365 Sales, Marketing and Customer Service. This strengthens customer interaction. Also, they can act on customer feedback and signals to retain customers.

Attract more customers to your business through cross-sell and up-sell opportunities with product recommendation. Integrate your customer data with financial or operational data using Microsoft Power BI and Azure analytics for detailed analytics.

Integrate Dynamics 365 Customer Insights with your existing Dynamics 365

With Microsoft CDP, your business can bring immense benefits by turning data into insights. Deliver personalized experiences to customers, improve sales and marketing, enhance business productivity and maximize revenue growth. Also, you can create better relationships, retain existing customers and bring in more to your business.

You can combine this Microsoft Customer Data Platform with Dynamics 365 Sales, Dynamics 365 Marketing or Dynamics 365 Customer Service app to deliver better experiences to customers. As an experienced Microsoft Dynamics 365 Implementation partner, LITS SERVICES can help you with the integration and customization of Dynamics 365 apps.

We also provide integration with Microsoft 365, Microsoft Power Platform and other third-party add-ons. Leverage these tools to get the most from your data. To get started with Microsoft Dynamics 365 Customer Insights, and Dynamics 365 applications, get expert guidance from us, because we are the  experienced Microsoft Certified Gold Partner in UAE, Saudi Arabia, Oman, Qatar, Bahrain, Kenya, Pakistan, and India. We help you develop a solution that is in your best business interests.